G-TECH Jobs

Job Information

G-TECH Services, Inc. Social Media Campaign Developer in Detroit, Michigan

Engagement Description –

This role is inclusive of the following responsibilities:

• Plan social media advertising budget and strategy for paid campaigns on various social channels

• Paid campaign building including ad optimization, targeting, bid strategy, placement, and attribution settings

• Boost social media posts

• Manage billing and payment methods for social media campaign buying

• Optimize social media campaigns as they run to increase performance

• Build and present reports on social media campaign performance, with insights and recommendations for the future

• Create Salesforce automated journeys in Advertising Studio for social media campaigns

Top 3 Required Skills/Experience –

• At least 4 years’ experience planning, building, and executing social media advertising campaigns with budgets of $30,000 or more

• In-depth knowledge of Meta Ads Manager, LinkedIn Campaign Manager, and Snapchat Ads.

• Experience managing social campaign billing and invoices

Required Skills/Experience – The rest of the required skills/experience. Include:

• Experience working in Salesforce Advertising Studio and/or Journey Builder for social media campaigns

• A keen understanding of social media KPIs and ad optimization

• Experience creating and testing tracking and conversion pixels

• Ability to present to Business Partners and explain social advertising campaign best practices

• Ability to manage multiple priorities and campaigns concurrently while meeting deadlines

• Ability to work independently and in a team environment

• Ability to establish and maintain positive relationships within the organization

Preferred Skills/Experience – Optional but preferred skills/experience. Include:

• Experience with TikTok and Pinterest ad management

• Previous experience working in the healthcare industry is preferred

• Digital photo and video content creation

Education/Certifications – Include:

• Bachelor’s degree in Communications, Marketing, Advertising, or related fiel

Category Development

Function Information Technology

Req ID JN -082022-118382

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