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G-TECH Services, Inc. Web Metrics Analyst in Detroit, Michigan

The web metrics analyst be responsible for organizing, gathering, and communicating quantitative metrics that will help us create more useful and enjoyable digital experiences for our members.

ESSENTIAL DUTIES

• Efficiently gather, assemble, and synthesize web metrics data using our platform tools

• Translate findings into insights that can drive understanding of how people our using our digital properties

• Work with business stakeholders to define their needs for insights driven by web metrics, and help them develop meaningful key performance metrics (KPIs)

• Help ensure that performance metrics are considered in the design phase of projects and properly implemented in the development phase

Top 3 Required Skills/Experience

• Data Analysis: Proven experience gathering, analyzing, and synthesizing metrics data to derive insights on digital user behaviors

• Communications: Proven ability to translate data and insights into clear and simple dashboards, reports, and other artifacts

• Technical Expertise: Demonstrated experience with Adobe Analytics and Google Analytics, or an equivalent tool

QUALIFICATIONS

• One to 3 years’ experience in a similar position where you were responsible for synthesizing data to develop actionable insights

• One to three years’ experience using a web metrics platform, such as Adobe Analytics or an equivalent

• Strong written and verbal communications skills required; experience with MS office products, particularly Outlook, Excel and PowerPoint strongly preferred

• Demonstrated understanding of web usability and user experience fundamentals

Preferred Skills/Experience:

• Knowledge and experience with campaign tracking methods and tools (e.g. Google Analytics, Adobe Analytics , Google Ad Words)

• Basic knowledge of HTML and web development methodology

• Experience working in an Agile development team

Education/Certifications:

• Degree in a relevant field (computer science, data science, statistics, etc) preferred

• Training/certification in an Analytics platform such as Google Analytics or Adobe Analytics preferred

Category Analyst

Function Information Technology

Req ID JN -052022-117904

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